When you are looking business and especially products that is high end, always must have the KING attitude
Be professional, and avoid been informal. The choice of colour should be dull, font use should be small and consistent.
Alot of people, when they do business, their theme is on and off. They don’t upgrade their standard and stay competitive. They change unless their profit or status got threaten.
Therefore, in order to be successful, you need to be strict to your team, update consistent and eager to monopolise the market.
Just like KING, whoever disagree or obey you, change them or fire them. Along the way, stronger ally will fall in while the weak will be replaced.
Do not mislead friendship and affect your business. You work for money not for fun.