After you sent an invitation for your target audience about the service you are providing, next would be how different are you compared to your competitor?

Why must they buy from you?

If you can create a value but not differentiate, they will be lost and purchase from others instead.

What are the types of differentiation?
1. Service
2. Product (Home Brand)
3. Policy offered (Warranty)
4. Target Audience (High or low income)
5. Business Process

Therefore, you should first study your competitors, plan and design a brand for yourself by creating a value and be different.