After you have develop a marketing strategy to market your brand, now you need to tap on all resources of awareness campaign which is call advertising.

You should create a short video, promotion, blog, Facebook page, tv advertisement, newspaper advertise.

Whatever you could think of and package this brand, sadly not much businessman focus in the awareness campaign, not only for new business.

Business that is around for many years like Macdonald also invest in awareness campaign to give consumer a reminder.

Basically, plan in all media to plan an idea to promote your brand, it is very important and essential for all business.