After you have develop a brand, you should plan how to market this brand to your target audience.
The amount of target audience gets to receive your message depends heavily in the effort put in. You need to be as aggressive as possible within the first 3 months.
You cannot take forever to build up your reputation and especially you are a new company, you need to be quick, sharp and accurate.
Its either you make it or don’t, the faster and massive you brand your company the faster you can get the respond and feedbacks to further improve branding.
After branding is heavily market, gather the target audience and form an interest group, treat this first batch of client special so that you can build a strong foundation before proceeding.
Now you should develop a plan and hire the right people otherwise all the previous 8 chapters would be bullshit cause you can do a great job but no one knows.